Curated Mag sits down with C.Glancy
Christopher Glancy works as Curator of Projects for MNMNT Snowboards and BODEGA Wall Vinyl. Essentially, his task it to connect artists to these commercial ventures. Both companies share a similar interest in making art accessible and public.
Intrigued by Glancy’s work… and the range of his projects… I connected with him for a quick Q&A covering his background and his thoughts on the inherent epherality of snowboard graphics. Please find his responses after the jump.
For reference the above image is an example from BODEGA – explicitly its Mike Giant’s contribution to the vinyl art project.
CM: What is your background in art?
CG: Both my parents have a background in the arts and were very encouraging when it came to creative ideas. My father painted custom motorcycles in Detroit while he was a member of The Highwaymen MC and my mother was an abstract painter. I graduated from a progressive liberal arts college with a focus in photography and concentrated on commercial photography for the past decade in both New York and Los Angeles before moving into creative direction.
CM: How did you come to commission and select artists for commercial projects?
CG: While living and working in New York I was exposed to some amazing artists and found myself always attracted to the graphic artist over photography. I often collaborated with artists in my photography and I think it was a bit of a natural progression.
To read the rest on Curated Mag- click here.
posted by COLIN WILSON on February 01, 2010 at 10:07 PM in MNMNT BLOG
Dillon James
Nice little POV runs through Breck...
posted by COLIN WILSON on January 21, 2010 at 9:16 AM in MNMNT BLOG
Riders Out; Gapers In at Brooklyn Park
This has been floating around Youtube and just came to my attention a few seconds ago. Now if they were riding the MNMNT 777 they'd be ollieing a bit higher but that's just me.
If this guy had some stickers he could have gotten some photo incentives for this shot on the New York Daily News! Click on the photo to read the update on the situation.
posted by COLIN WILSON on January 21, 2010 at 12:21 AM in MNMNT BLOG
NORAM SLOPESTYLE WIN
Congrats to Robby Balharry for coming home $2K richer! NORAM Slopestyle (@ Canadian Olympic Park)first place finish with a big front 3, back 9, cab 7, lipslide 270 out on the up box, back lip the down rail...
posted by COLIN WILSON on January 20, 2010 at 1:19 PM in MNMNT BLOG
Behind the Lines
TTWSNOW Biz has posted up previews of next year's decks (two from each company) and posted them online with some blurbs with companies' takes on the industry and trends. Click on the image above to read the Monument portion of Behind the Lines.
What are the biggest trends shaping the hardgoods market for next year?
More people are snowboarding these days of all ages, ability levels, and gender. You can cut and slice the snowboarding population in any number of ways and see who out there riding has a specific need, but the largest driving audience right now remains the perception of the core-park kid. Truth be told, if the industry is to stand on its own two feet, it needs to be looking at what the largest consumer purchase population is moving toward. If it’s the recreational “three-day-a-year rider” - lets smooth the boards out and make them more affordable. If it’s the core-park – let’s meet their needs. So, if by trend, you mean camber or pipe riders spinning back to back 10’s, those can shape the hard goods market but it’s not necessarily a good thing. We aren’t asking the true snowboarding population what they want; we’re telling them.
How have you responded to the industry-wide oversupply of last season?
Luckily we didn’t have much of an oversupply last season, and this season we sold out by end of November. This has never happened before. As a small company, we have to be careful of our numbers; we have to be smart with how much hard goods we overproduce and luckily we will not have a problem with overstock.
How are you working with retailers to help ensure strong margins?
The key continues to be strong communication for us - calling, advising, talking, working through the pricing issues with retailers. While we have to watch numbers carefully, we also know where we are and how we are doing - the strength of the small brand. We are extending economic stimulus incentives to our retailers as we did last year; and we will be unveiling new incentives at the trade show for show owners. Come visit the Monument Snowboards booth at SIA Denver to find out more!
posted by COLIN WILSON on January 20, 2010 at 10:41 AM in MNMNT BLOG
